Joseph Tracy has been named vice president and general manager of Sinclair owned Fox affiliate KDSM in Des Moines, Iowa and CBS affiliate KGAN in Cedar Rapids, Iowa. “Joe’s success in sales leadership, combined with his dedication to the industry, makes him the ideal choice to lead these stations. We are happy he is returning…Read More
Since the first NIL-driven March Madness in 2022, brands occasionally pull a whole bunch of college athletes onto their sports marketing team. In C4 Energy’s case, the company has drafted 128 basketball players from every team in the men’s and women’s tournament to fill its March Madness name, image, and likeness (NIL) sponsorship roster and…Read More
Google will “explore bringing ads into” its new AI Mode, the company told ADWEEK. AI Mode, rolled out in beta Wednesday, can conduct multiple searches at once to serve up in-depth, multi-step responses to complex user queries. While ads aren’t yet available in AI Mode, Google said it will “leverage learnings” from ads products built…Read More
Interplanetary travel might be about to get a whole lot faster — and hotter. UK startup Pulsar Fusion today unveiled “Sunbird,” a nuclear fusion-powered rocket concept that could halve the time it takes to travel across our solar system — and, maybe, beyond it. Machine learning models show the rocket could potentially propel a spacecraft with a mass of about 1,000kg (2,200lb) to Pluto in four years — less than half the time it took NASA’s New Horizons mission, which was powered by regular ion thrusters. Earth to Mars? Four months. Earth to Saturn? Two years. Rather than launch from…
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Fox News saw over 10 million total viewers during President Donald Trump’s joint address to Congress. Meanwhile, MSNBC saw an increase in viewership after the address, adding nearly half a million total viewers between 11 and 11:15 p.m. ET, which included the start of the Democratic response. CNN’s total viewer audience fell just short of…Read More
NewsNation Addition: Chris Cillizza is coming aboard NewsNation as a contributor. The former CNN political commentator and editor-at-large made his network debut on Wednesday’s edition of On Balance with Leland Vittert. Cillizza was most recently a political contributor at Scripps News and previously was known for The Point with Chris Cillizza newsletter and podcast during…Read More
David’s Bridal has elevated marketing leader Kelly Cook to chief executive officer (CEO). Cook made the announcement yesterday on her LinkedIn page. “Today marks a significant milestone for both David’s Bridal and my career!” she wrote. “I am honored to share that I will be stepping into the role of CEO at David’s Bridal during…Read More
Longtime executive Duff Stewart will step down as chief executive (CEO) of GSD&M after 35 years at the agency, handing the reins to president Lee Newman, ADWEEK can exclusively share. Stewart will transition into a chairman role at the Austin, TX-based full-service agency, which is owned by Omnicom Group. Stewart has spent most of his…Read More
Anyone familiar with the world of retail understands that change is constant. In today’s commerce landscape, the Robinson-Patman Act (RPA), also known as the Anti-Price Discrimination Act, has been largely dormant–private enforcement has been limited, and the government has not pursued an RPA case since 2000. However, this may soon change: Several FTC commissioners have…Read More
Though CTV is gaining recognition for driving brand growth and sales, many marketers still see it as an incremental performance marketing tool, according to a new report from Samsung Ads. In the report, titled “Ahead of the Curve: Leveraging CTV to Achieve Reach & Deliver Performance,” Samsung Ads spoke with brand and agency experts to…Read More
